In de dramaserie Het gouden uur staat het uur na een terroristische aanslag in Amsterdam centraal. De zesdelige thrillerserie laat zien wat er allemaal afspeelt in de nasleep van deze allesbepalende 60 minuten.
As local artists of Amsterdam, the city has a high impact on the stories that we tell. Inspiration is a never-ending thing and the people, especially women, of Amsterdam shape what inspires us to create. It’s almost like a New Wave that creates New Ways of being and expressing. Their voices give light to the city that we call home.
THE NEW WAVE THE NEW WAY
WHAT INSPIRES US THE MOST ABOUT THE CITY?
The people, the creativity, the drive, the stories, the authenticity, the passion, the WOMEN.
Individuals that use new ways of expressing themselves, that use new ways of creating. Individuals that have their own stories to tell. After all the people shape the city.
We made three artworks using different materials and techniques. The funny thing is that we also used new ways of creating the artworks by using materials that we have never worked with before.
Our artwork ‘’ WALK OF ART’’ is a translation of this New Wave of creative woman in Amsterdam that inspire us. They are bold, expressive, talented, and not afraid to chase their dreams. We would describe them as walking works of art.
LOCATIONS ARTWORK | ‘’LOCAL PASSION’’
Our artwork ‘’LOCAL PASSION’’ is a translation of the local hotspots that shape this city for us. All are owned by individuals that pour their heart and soul into what they do. All with different story’s to tell and/or messages to spread. Almost all these hotspots have in common that they create space for communities to express who they are, this is exactly what people need to be authentic in their own way – NEW WAY.
As we said, the people shape the city and these spots are filled with people that contribute to that.
– ADDING A NEWSPAPER ABOUT THE LOCATION ‘’ SISTERS CULT’’.
BENCH INSTALLATION | NEW WAYS BENCH
An eye-popping bench that represents these new ways of expressing and creating.
For the teaser-campaign ceramic artist and mother of the two sisters Helen Martina created one of her signature art pieces: De dikke dame, that represent the source of creativity and womanhood for the two sisters. She turned it completely silver to give it that NewAmsterdam touch of steel.
‘’ Our mother taught us almost everything we know about creativity and womanhood. She is one of the reasons we started sisters Janssen which made her signature art piece a perfect symbol for this (woman focused) collaboration’’- Sisters Janssen
‘ Blending sisterhood with Brotherhood through a wave of colors and shapes’
For the campaign, the sisters Ziarah and Tisja showcase their sisterhood by blending their bodies as one, while the NewAmsterdam brothers, team riders, and creatives at heart showcase their brotherhood. The bathing suits are made with one of Econyl’s sustainable recycled nylon fabrics. The scarfs are 100% silk. Both are available on the website of Newamsterdamsurfassociation.
BothNew Amsterdam and SistersJanssen who have been friends for some time now are all about collaborating with friends and family. So, it comes as no surprise that the two joined forces to create their first limited edition woman’s piece: A bathing suit painted by SistersJanssen & designed by NewAmsterdam. This collaboration is a fusion of the sisters feminity, which brings colors and shapes & NewAmsterdams surfing side, which brings water and waves.